Nike, Adidas, Converse, Puma, and other big names in the fashion industry also entered the skateboarding market during this time. Regardless, Thrasher remains solely dedicated to supporting skateboarding and skate culture. With a little help from artists and influencers such as Rhianna, a few photos on social media were all it took to have people around the world looking to get their own Thrasher Magazine t-shirt. Thrasher, a magazine and brand previously known mainly by skaters, has become one of the best examples of skate fashion becoming popular among the masses. However, many of these brands continued to support skateboarding as time went on, which ultimately helped gain notoriety for the sport, and their brand, in other ways. For some, this actually hurt their reputation among the skate community as some skaters preferred the fact that the brands were lesser known. Kids everywhere learned to love and embrace the clothing and styles that skaters represented, even if they had only stood on a board once.ĭue to this, many skaters saw the brands they grew up with turning into “mainstream” brands. In the 2010’s, skateboard fashion rose to popularity on a global scale that went far beyond the skaters themselves. See the brands and trends that helped shape the skateboard culture we know and love below! If you’re curious to see how skateboard fashion has changed over the years, you’ve come to the right place.
Skateboard fashion is bigger than ever, but what you see on social media today isn’t what skate fashion used to look like back in the day. Nowadays, you can find many streetwear shops in the Fairfax district of Los Angeles with lines of people out front hoping to get their hands on the latest drops of skate footwear and apparel.īecause skateboarding has become a staple in the modern fashion world, skaters, non-skaters, celebrities, music artists, and people from all over the world want to get their hands on the freshest gear from the best skate brands. New skate and apparel brands make their way to the top.
From a simple Element tree logo t-shirt to high-end Supreme collabs with luxury brands, the way skaters dress has played a major role in shaping modern youth culture and even mainstream fashion around the world today.Įvery decade, skateboard fashion evolves. Skateboard fashion has been a major part of skate culture since the 1970s.įew other sports have created a global fashion phenomenon quite like skateboarding.
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